Justin Bishop

Justin Bishop is a 32 year old skateboarder from Las Vegas, Nevada. He lost his vision ten years ago due to a disorder called retinitis pigmentosa, but refused to give up on his greatest passion: skateboarding. He is now changing the perception of what is possible for the visually impaired active communities.
Justin is one of the only skateboarders in the world to skate in sunglasses. Electric’s goal is to empower Justin to chase his dream and protect his eyes every day.
Justin Bishop with white sunglasses

Help One
Help Many

Justin was recruited by Zappos and Not Impossible Labs to help develop and refine the first audio prototype for visually impaired skateboarders. Following Not Impossible’s mantra of “Help one, Help Many”, Justin became the “One” to interact with the Acoustical Phased Array speaker technology. This unique audio barrier allows Justin to mentally map out a skatepark or new skate spot without the use of his sight.


Justin Bishop skateboarding




Electric is proud to partner with Not Impossible Labs and Zappos Adaptive to innovate and elevate the lifestyles of people with unique circumstances and needs. Engaging, developing, and supporting athletes like Justin Bishop inspires Electric to continue to push design and function as an inclusive global eyewear leader.