ELECTRIC FISHING

Style that Performs

Fueled by passion, the pursuit of chasing freedom on the water and the love of fishing.

AWARD WINNING

JJF12

Purpose built to weather the elements, provide superior protection, and elevate style, the JJF12 represents the pinnacle of style and quality performance available in the market today.

“We designed the JJF12 using the knowledge we have amassed over the last 20 years in the development of forward eyewear technology, superior fit, and wearable style. This collaboration with John John Florence has provided a platform to create the most impressive sunglass we’ve ever made.”

- Eric Crane

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AWARD WINNING

Stacker

Tough as nails and built to protect, the Stacker features a removable eye mask and our exclusive hidden directional airflow system. Direct Flow Hidden Lens Ventilation system, and removable Eye Mask for reduced exposure to wind and elements exposure. Stealth technology for the most demanding conditions you face.

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Polarized Sunglasses

Cutting through the glare of the water’s surface while providing superior color contrast, you'll see your best with our melanin infused polarized lenses. Electric polarized lenses provide crisp vision, reduced eye fatigue and all around healthier eyes.

No Gimmicks, No Distortion, No Glare.

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Polarized

Electric polarized lenses block 99.9% debilitating glare from the water’s surface. HEV blue light is reduced by 98% plus you get 100% UV protection, superior color contrast haze-free vision and reduced eye fatigue.

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Polarized Pro

All the goodness of polarized with the added benefits of hydrophobic coating, oleophobic coating, anti-reflective coating, and on select styles flash-mirror coating.

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Polarized Mineral Glass

The highest benchmark for polarized. The hand-polished Italian mineral glass is lightweight, scratch resistant and has an anti-reflective coating to reduce reflections off the back of the lens for increased visual contrast.

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ELECTRIC FISHING

Women's Line

We’re all about supporting stylish, active women on and off the water.

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Lens Guide

When choosing the right lens, consider the conditions you’ll be using them in.

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Sport Line

Our most popular styles with performance enhancing features.

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