Skateboarding means everything to me. It is my life and my freedom.

- Justin Bishop


Justin Bishop

Justin Bishop is a 32 year old skateboarder from Las Vegas, Nevada. He lost his vision ten years ago due to a disorder called retinitis pigmentosa, but refused to give up on his greatest passion: skateboarding. He is now changing the perception of what is possible for the visually impaired active communities.

Justin is one of the only skateboarders in the world to skate in sunglasses. Electric’s goal is to empower Justin to chase his dream and protect his eyes every day with #stylethatperforms.

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Help One Help Many

Justin was recruited by Zappos and Not Impossible Labs to help develop and refine the first audio prototype for visually impaired skateboarders.

Following Not Impossible’s mantra of “Help one, Help Many,” Justin became the “One” to interact with the Acoustical Phased Array speaker. This unique technology allows Justin to mentally map out a skatepark or new skate spot without the use of his sight.

The Zombie Sport frame is sentimental because it is the first pair Eric gave me, on stage in front of 2,000 people when he asked me to be a part of the Electric family.

- Justin

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Progressive Partnership

Electric is proud to partner with Not Impossible Labs and Zappos Adaptive to innovate and elevate the lifestyles of people with unique circumstances and needs. Engaging, developing, and supporting athletes like Justin Bishop inspires Electric to continue to push design and function as an inclusive global eyewear leader.

Honestly, I don’t think about the future. When you have vision loss, you are more focused on the next step in front of you. My next step is to push blind skateboarding as far as it can go.

- Justin