Men's Featured Collections
John John Florence Signature Series
Working hand-in-hand with brand partner, John John Florence, Electric proudly introduces his first signature series sunglasses. Available now exclusively at your favorite surf shop, our best-selling Knoxville S and Knoxville XLS are customized with JJF design detailing and feature Electric’s exclusive melanin-infused lenses.
In partnership with the Surfrider Foundation, Electric is proud to be a part of the organization’s Coastal Defender program. The Coastal Defender program is a coalition of thought leaders who have aligned to fortify the Surfrider Foundation's mission to protect and enjoy our oceans, waves and beaches. We share a love of the sea and surf and have a stake in preserving them.
John Van Hamersveld Collection
You might not know John Van Hamersveld by name, but you will most certainly know him from his work. Over the last few decades, the legendary graphic artist and illustrator has worked on creating some of pop culture's more iconic pieces including the Beatles’ Magical Mystery Tour cover and the Endless Summer movie poster.
Utilizing surfing to bring awareness and improve the lives of others, all proceeds from the sale of this limited-edition color support Float Collective, a surf industry philanthropic program close to our values and heart.