Electric.Life

A 30-second tease of Electric's Holiday 2020 Campaign, DISTANCED. Focusing on living a life far from the strained human condition imposed by the recent pandemic. Find space, find yourself. Electric.life Watch on Youtube

Celebrating National Eye Health Week! We take eye protection as seriously as we take style. Nothing is more important to us than the health of your eyes, which is why we feature our melanin-infused Essilor lenses in all of our sunglasses. No other lens compares. Offering premium quality is our standard. What is Melanin? When it comes to protecting your eyes and the sensitive skin around them, Electric’s melanin-infused lenses do it best. Featured in all of our sunglasses, melanin blocks 98% HEV blue light, provides crisp vision and a heightened level of defense, all while delivering 100% UVA/UVB protection.

John Florence grabbed good friend and surfing legend, Kai Lenny, to join him on an impromptu inner-island trip from O’ahu to Mau’i...just for fun. It is the kind of fun big wave surfers like to have on flat days. No training? No worries. Just post the sail up and go. See the entire adventure below. Watch on Youtube Purpose built to weather the elements, provide superior protection, and elevate style. The JJF12 sunglass by John John Florence represents the pinnacle of style and quality performance available in the market today and named “Most Versatile” sunglass of 2020 by Outside Magazine. John and Kai both used the polarized JJF12 to cross the channel safely and in style!

World’s Oceans Day was started in 1992 by the United Nations to raise ocean health awareness and bring sustainable practices to the fishing industry. Many of us know the ocean as a place of leisure and fun and one that provides food to our table. However, just as our ocean faces a number of challenges, so does our community. And our ocean will thrive only if we all foster a vibrant, inclusive community that comes together to protect it. As we do our part to reduce our product footprint and waste, here are a few organizations working towards healthier oceans you can support and get involved with. SURFRIDER FOUNDATION UN WORLD OCEAN DAY 5GYRES

Moving forward together as a community and as a country to end racism, we recommend familiarizing yourself with organizations that are leading the charge for change. These organizations provide insight on ways to educate, activate, and donate.

Celebrity fitness trainer @da_Rulk is a ball of positive energy. He has spent his career living an Electric life, working closely with military, police, and first responder communities to expand their fitness abilities. Rulk cares about their safety and so do we! When we found out our local firefighters did not have access to PPE, Electric and Rulk stepped in with a huge order of clear lens goggles to keep them safe while protecting our communities.  

All of Electric's premium quality sunglasses are hand made in Italy. The sunglasses featured in this behind the scenes movie made are our most luxurious and premium.  The factory featured in this film is one of the most prominent in all the world, producing some of the most recognizable luxury sunglass frames. Shown here is the process of making eyewear from acetate, a material found in the world's best quality eyewear. It can be shaped and refit over and over again for years.  The flexibility of acetate ensures that if well taken care of, our sunglasses can last a lifetime.

Tom Lippen is the type of guy that knows what he wants and goes after it. While it was Mammoth's snowboard scene that initially drew Tom from his hometown of Torrance, California, he quickly fell in love with fishing the local rivers and lakes. Tom dedicated himself to learning the ins and outs of some of California's best fisheries, and to good results. Video by @Voegs One of the fishiest guys in the region, Tom loves to fish, and loves to catch a lot of fish-you don't want to be the guy a few holes down from Tom. That passion has turned to profession and Tom consistently guides his clients into fish of a lifetime. When Tom isn't guiding or fishing himself, he loves to get back to his roots at the skatepark. He might even tie a couple of flies after because you never know what tomorrow might bring.  You can book a future trip with Tom by contacting him at @rippen_lips_flyfishing. 

It is easy to see why John Florence would look to the ocean as a place for adventure. When you grow up on an island in the middle of the Pacific, it calls to you. Whether you surf, dive, fish, or sail, the ocean beckons for more of your soul every day until you give in to the call of the wild. For John John, it was only a matter of time. John grew up on the North Shore of O'ahu. Surfers call it the Seven Mile Miracle and tourists call it a Pacific Paradise. But, when you have spent your entire life on the North Shore beaches it is easier to think about going somewhere even more exotic. It all started with a small sailboat and a desire to get offshore. Now, with two World Surfing Championship titles, a 48' foot catamaran, a crew of good friends, and a destination over 1,000 nautical miles away, it was time to embark on the trip of a lifetime! John wore his signature, polarized JJF12 sunglasses for unparalleled comfort, clarity, and protection on the water. The articulating eye shields blocked the reflecting light from entering the side of the frame. When you are living on the water, you need protection like only the JJF12 product can offer.  You can view episode 1 & 2 on John's youtube channel now. Get comfortable and join the crew of VELA for life on the sea!  

We went live with Midland's frontman @markaroo last week. The man is never short on words and gave us all some wild insight into what it's like to tour the world playing music. We talked about life on the road in an RV. Turns out it is a little of what you think. Close quarters with sweaty bandmates, no personal space from the rest of the world, and late nights. On the flip side, there are a lot of good vibes shared and that is apparent in the consistent comedy content they put out, like this Tiger King cover on their @midland Instagram! Mark grew up on a ranch in Az. but somehow ended up being a surf bum on the  West Coast for a number of years. What he may lack in experience, he makes up for in his dedication to the craft and spends as much time surfing as possible when he is off the tour. He mentioned wanting to surf with a pro, how he plans to head to Mexico for his next surf adventure, and his wild dream of getting into Kelly Slater's infamous Surf Ranch! When it comes to eyewear, few in the world have more lens pieces than Mark. We talked about his fascination for quality eyewear and why he loves a few key pieces from Electric. Quality, clarity, and style was all Mark needed to fall in love with Electric's Crasher, Cocktail, and Hampton wire. All of what he is wearing in these photos. Mark is now in isolation back at the family ranch with his lovely wife @ty_haney and their beautiful baby girl, Sundance. Or Sunny, as the family likes to call her. Thanks for tuning in Mark and sharing some of your wild world with us.